ChatGPT has become more well-known in the business world, and the fact that so many people are using it shows that it will only get bigger. Most people see it as a way to come up with new content, but it is a way to help me plan and speed up my own brainstorming, especially when I’m trying to improve my content strategies.
Here are some ways that marketers like you can use ChatGPT to improve your content plan without spending any extra money.
- Use what you’ve written to make more.
It’s quickly becoming the norm to tailor material to different personas involved in the B2B buying process. On the other hand, most marketing teams will put in a lot of work to make unique content based on the suggestions and guidance of a few (if you’re lucky) internal SMEs. Instead of being the strategic leaders the company needs, these teams are just fancy order-takers.
Let’s say you have some good content that has been accepted by a SME and that everyone is proud of. How can you make this business bigger without spending too long with small businesses owners who have full-time jobs? Generative artificial intelligence.
Let us look at pillar pages as an example. They are usually put together with help from small businesses, executives, and market research to show off your skills and make search engines happy. But it’s still just one piece of information for one reader. It’s not necessary. One piece of content like this can be the base for a lot of other content. It should be able to handle all of the concerns of the buying committee.
How do you do that? First, figure out who the important personas are for the finding, influence, and buying processes.
For example, a long, detailed white paper on cybersecurity can be rewritten to focus on the financial effects for CFOs, the ease of operations for CTOs, and the need for compliance for legal experts. By breaking things down and repositioning them in this way, you can make your main point more relevant and reach more people.
In the past, marketing teams had to spend a lot of time and money to get this going, and it would often take weeks or months to complete. This is where ChatGPT can help you break down a pillar piece more quickly based on your target personas.
2. Use material from competitors against them.
You can learn about your rivals’ strategies and the market by looking into what they say and don’t say. By finding holes in their material, you can make your brand stand out as the only place where people can get a complete picture of any subject they want to learn more about. This method is a lot easier to use than taking your content apart and putting it back together with a new perspective.
To do this, find your biggest rivals and look at their digital footprints to see who you should go up against. I’m not being rude or even competitive when I say this. My point is that the material you use that is competing with yours should at least be good. ChatGPT will quickly become your best friend for coming up with ideas once you find some good, useful content.
3. Journey growth that is intuitive.
As you add new stories and points of view, it becomes even more important to make sure that all of your content flows together smoothly. By showing you what the reader is thinking when they’re done with the first piece, ChatGPT can easily help you come up with ideas and even give you ideas for future pieces.
Add in website analytics data that shows where people go after reading a bit of writing all the time. ChatGPT can help you be sure that your idea of what the reader should do next is correct for newer pieces that don’t have that info.
Use AI to help you plan the journey from new content by thinking about how users’ interests should naturally grow over time. For instance, an article about the basics of machine learning could easily lead to more in-depth articles about algorithms, ethical issues, or uses that are specific to a certain industry. ChatGPT can help you think of these paths, and you might already have a piece of content that works perfectly as the next step.
Using ChatGPT to change your content approach
ChatGPT is a tool that can be used in a lot of different ways by people who want to use words. When you know how to use it right, it can be a great addition to any tech stack for B2B marketers whose funds and resources are often shrinking. Using these ideas as part of your process for making content can help you be more productive and creative.
Yes, you will have to try a lot of different things before you find the one that works. However, when you use these tools to their full potential, you can do things that you couldn’t before.