Improving the customer experience is the key to more sales and results for any e-commerce business, no matter what it sells or does. One interesting fact is that companies that put a lot of thought into the customer experience go above and beyond what is expected of them.
According to the State of Digital Customer Experience Report, businesses that put customer experience first have seen better growth over the past three years.
- New customer growth: A 23% rise in the number of new customers means that the customer base is growing.
- Lead generation: The number of leads generated went up by 18%, which shows that marketing is working better and customers are more interested.
- Referral rates: Referral rates went up by 17%, which shows how powerful word-of-mouth and happy customers can be.
- Loyalty from customers: 12% more return business, showing a good way to keep customers.
- Profitability: The bottom line is better because the profit per customer or account went up by 9%.
When you use products that are powered by AI, you can really make the customer experience great. With these technologies, personalization can be easily added to advertising efforts. AI not only makes ads work better, but it also increases sales and leads by looking at and using shopping habits and trends of customers. You can connect with your customers better and get them to do things that increase your gross merchandise value (GMV) and return on ad spend (ROAS) if you personalize a lot of your ads.
Look at how customers act and find trends.
If you know your customers and how they shop, you can make ads that appeal to them, which can help you deal with problems like people leaving items in their shopping carts. AI-powered solutions let you see how well your ads are doing and what kind of people are viewing them. With built-in analytics and other features, your ads are perfectly targeted, so you can connect with your customers in a useful way. In fact, 46% of customers remember good experiences that felt very personalized, and 34% like ads that are relevant to their wants and interests.
For ads, it’s important to use first-party data, which is information you get directly from customers when they use your website or app. It makes privacy better and makes you less reliant on third-party cookies, which is helpful since web browsers are planning to stop using cookies soon.
Adobe Commerce offers tools that are powered by AI that make it easier to understand and meet customer wants. This platform can make shopping more enjoyable for each customer by adapting search results, content, and suggestions based on AI analysis of data. By giving your customers exactly what they need when they need it, this method not only makes their experience better but also increases the chance that they will buy something.
Personalized ads can help you get better results.
Personalization makes ads work better, which leads to better results for customers. Personalization brings in 40% more money for companies that grow faster than for companies that grow more slowly.
Tools with AI, like Meta Advantage+ shopping campaigns, can help you automate every step of the process of making an ad. By making media work better, these automatic tools can boost performance. You can also improve the pace of your whole campaign, from beginning to end. Another thing you can do with automation is improve certain parts of a campaign, like the audience, creative, location, placement, or budget for more targeted approaches.
With automated catalog advertising solutions, you can show off all of your goods in one campaign, making the ads more relevant to each customer by matching them with the right products. Take the case of a customer who is interested in a scarf but doesn’t buy it. Later, the system creates and sends a personalized ad with similar scarves or accessories that go well with them. AI tools choose the things that are most likely to convert the shopper and pair them with the most effective creative elements. This kind of automation makes sure that your campaigns are “always on,” marketing and optimizing all of your inventory without you having to make changes to each ad individually.
AI can also help you find and guide customers to the part of your website or online store where they are most likely to buy something. This lets you meet shoppers where they are, giving them more ways to shop and making their experience better overall. These options give you a full picture of your customer’s journey, which increases your return on investment.
Use the right ad to reach the right people.
Adding AI tools to your marketing mix can help your e-commerce ads by using first-party data to give customers more personalized experiences, which will increase their involvement and lead to more sales. Adobe Commerce and Meta both offer AI-powered solutions that are quick and easy to set up. These solutions will give you the tools you need to improve your ecommerce advertising. Get our eBook to learn more about how Adobe and Meta can help you get the right ad in front of the right people.