Advancements in data and technology are intended to make our lives easier. Martech promises task automation, optimized workflows, and enhanced digital experiences, but it also opens up chances for unscrupulous actors like cybercriminals.
Protecting consumer data is critical to your company’s performance and image in 2024. Data security is vital for establishing and maintaining customer confidence.
As your firm embraces technological improvements, you must incorporate data security and privacy into your plan – and this goes beyond simply setting a firewall or avoiding dubious emails. It’s time to take cybersecurity seriously if you want to earn and keep your clients trust.
Call in the professionals.
AI-enabled work settings and remote teams are more vulnerable to advanced cyberattacks in the absence of an on-site technical team.
Some organizations disregard cyber dangers because they believe they are insignificant or their activities are non-technical. The reality is that any firm that uses technology might be targeted. Smaller organizations without strong IT teams are prime targets, as they lack the capabilities to prevent and remediate cyberattacks.
Businesses, whether tech-savvy or not, rely on technology for payments, data storage, and consumer information. “Non-tech” firms sometimes underestimate the necessity for a cybersecurity specialist or team to continuously monitor and safeguard against high-risk circumstances.
Businesses can handle complicated IT problems by hiring consultants, using SaaS, and managed services. This involves tracking data centers, networks, endpoints, and staff. Business leaders must guarantee that their firms have a stranglehold on the customer data for which they are responsible.
So, how do you build this stronghold?
One alternative is to use a Security-Operations-Center-as-a-Service technique. Calian IT & Cyber Solutions, for example, specializes in SOC-as-a-service and provides continuous threat-hunting analysis to improve customer cybersecurity defense through prevention, detection, analysis, and incident response.
Ensuring end-to-end cybersecurity and quick recovery times is critical to business continuity and customer happiness. From the CMO’s standpoint, depending on trusted cybersecurity partners protects the brand from unfavorable PR, as adverse news coverage of a data breach can have long-term consequences even after mitigation.
Prioritize data protection.
How often have you accepted a privacy agreement without reading it? With so many different entities collecting and processing data, it’s critical to have user safeguards in place, but what exactly does that imply for both businesses and consumers?
Businesses, especially those in healthcare, collect several types of data. HIPAA applies when a specific type of data is involved. For a digital startup, it could mean growing into many countries that require GDPR compliance. And for marketing teams, it entails using data to enhance user experiences.
With increasing occupations and daily tasks requiring people to post and share private information online, data has become a driving force in our modern lives. The data is processed to improve operations, make better decisions, and execute effective marketing initiatives. As a result, preserving the security and privacy of this data is vital for both company and consumer interests.
However, frequent headlines revealing data breaches and leaks have made governments and consumers concerned about how much information they give, who gathers it, and what happens once it enters the digital realm. Despite spending more time in digital areas, 81% of Americans are concerned about how businesses utilize their data, and 67% are unsure what firms do with the data they gather.
This increased consumer awareness and concern may make it difficult for them to trust organizations. When customers trust a brand, they are more likely to provide information. Marketers in the banking, government, and healthcare industries face the additional problem of handling highly sensitive information that must be obtained efficiently while being discreet.
What is the solution to this data conundrum? More technology. Digital analytics platforms, such as the Piwik PRO Analytics Suite, are useful tools that give marketers with important information while respecting user privacy and giving users control over their data.
With a compliance-focused digital analytics platform, marketers can easily comply with the ever-changing global landscape of data privacy rights and regulations, while also providing customized consent forms, collecting anonymous and accurate data, and allowing visitors to adjust their privacy settings. Organizations can use these solutions to maximize their marketing potential while also improving customer protection.
To combat continuously increasing cyber dangers, appropriate tools and resources are required for data privacy and protection. You may improve security, monitor and manage threats, secure data protection, and preserve business continuity by utilizing cybersecurity services and platforms.