A “bounce rate” refers to the average percentage of visitors that only see a single page before leaving a website and is used as a marketing indicator online.
When a user exits a website without looking at any more pages, they “bounced” from it.
How Does the Bounce Rate Get Figured Out?
You may determine the average bounce rate of a website by dividing the number of bounces by the number of new visitors to the website over the same period. The average bounce rate is calculated by dividing the sum of all bounces across all pages over a specific period by the sum of all page views for the same period.
Bounce Rates and Why They’re So High
The percentage of visitors that adequately leave a site after clicking an advertisement is crucial. If many site visitors leave immediately, that could mean various things.
They either couldn’t find what they were looking for or did find it, but the deal wasn’t what they were hoping for (due to unforeseen charges, the promotion ends, a complicated registration process, etc.).
Your website could be more user-friendly and converted for sales, so they found what they were looking for but did not make a purchase.
The more pages a potential customer visits on your site, the more likely she is to become a client. This could be reading more of your material, subscribing to your email, or making a purchase.
The following are some examples of how average bounce rates differ by sector:
- Average bounce rates for informational sites are between 40% and 60%.
- The typical blog has a 70%-98% abandonment rate.
- The average bounce rate for lead generation websites is between 30 and 50 percent.
- 10-30% is the typical bounce rate for service-based websites.
- Sites in the retail sector typically have a 20-40% bounce rate.
- Bounce rates often range between 70% and 90% on landing pages.
Some of the most often mentioned reasons for a visitor’s departure are as follows:
- Layout flaws (inadequate contrast, unappealing color scheme, uninspiring fonts)
- Navigation is a mess
- Displays a lot of text
- Insensitive layout
- Poor presentation: little emphasis or italics, scant white space between paragraphs
- A website with too many advertisements or freebies has a spammy appearance.
- Poor page load times
- The use of headers and subheadings needs to be improved.
- Automatically playing music and videos
Lessening the Rate of Rejections
Use appropriate channels and keywords. A high percentage of visitors leaving isn’t your ideal demographic. By consulting Google Analytics, find out which channels are responsible for the influx of unwelcome visitors. The next step is to decide whether to continue the campaigns as is or make changes to them. Unsurprisingly, people would leave your site if it catered to the wrong demographic. It is crucial to optimize your keywords and select the appropriate channels.
Linking. Add as many natural links as possible to other related information, products, and pages to get people to view your site.
Assist others. People who stumble into your website may or may not make a purchase. Guests could casually peruse, while others could be serious in their studies. Don’t stop at just giving the product description; put yourself in the shoes of your potential customers and ask what else you could give them to sway their decision. Customer-generated content like reviews and Q&As from other customers is compelling.
Maximize efficiency. Create an attractive and simple website for new visitors to stick around on. Your website’s usability may be improved in many ways, including the size of your headlines, the typefaces you use, the colors you choose, the usage of white space and bulleted lists, and the structure of your pages.
Make sure that your site is mobile-friendly. This is an important guideline that you must follow. Mobile commerce is growing in popularity. Your bounce rate will decrease if you have a user-friendly, responsive website.