Google Tag Manager (GTM) is a known tool for managing tags that makes it easy for marketers to improve code snippets for their website or app and track marketing data. It lets marketers keep an eye on website data, retargeting, conversions, and more without web admins having to do anything.
How do Google Analytics (GA) and Google Tag Manager (GTM) work together?
Google Tag Manager wasn’t made to take the place of Google Analytics. Instead, they work together to give marketers an easy-to-use and adaptable way to keep track of different data. Users can put tracking codes on specific pages with Google Tag Manager. Google Analytics tracks code to other data, such as sales. GTM is a game-changer because it lets marketing pros add, change, or remove measurement tags without knowing how to code. This makes the process much easier and faster.
Using Google Tag Manager is a Good Idea.
#1 GTM eliminates the trouble of hard-coding names.
Before Google Tag Manager, a web developer had to code the website hard whenever a tag was added, changed, or deleted. Now, all parts of the website have the same piece of code (GTM container code) that can hold different marketing and analytics tags. The GTM design is easy to use, and it only takes a few clicks to change, replace, or add new titles.
#2: GTM helps companies move more quickly.
Many businesses with limited resources need help when they count too much on web developers. The fast-paced digital world needs growth and innovation, but this one thing stops them. Marketers don’t have time to wait weeks for the IT team to get some free time and put up a bunch of tags. Google Tag Manager is a reliable and affordable tool that helps companies change with the times in marketing and go from one experiment to the next much more quickly and without any extra costs.
#3 GTM makes it easy to do advanced tracking.
People can use Google Tag Manager to quickly and easily do the same thing that used to take days or even weeks. It has a lot of built-in tags and features that make it easy for users to do advanced tracking quickly. With GTM, a user doesn’t have to add an event tracking code to each “Submit” button on the site; instead, they can make one tag with a set of rules that will track whenever any button on the site is clicked.
#4: GTM can make the site load faster.
Since Google Tag Manager tags are published asynchronously, a title that takes a long time to load won’t stop other tags from firing.
#5: GTM puts tag control in one place.
GTM makes tag management much more efficient by letting you handle all the marketing and analytics tags used on your site from one place. It also makes adding, editing, and removing tags easier by reducing the need to repeat steps and the chance of making mistakes.
How do I set up GTM?
Starting with Google Tag Manager will be easy if you already use Google Analytics (GA). Here is a simple, step-by-step guide on how to set it up on your website.
Step 1: Use Google Tag Manager and sign up.
Step 2: Put the code into the site’s pages.
Step 3: Make your first tag, usually the GA code piece.
Step 4: Turn on Preview Mode to check if the tag is firing.
Step 5: Check the GA real-time report to make sure visits are being tracked.
Step 6: Make the container public.